Understand the product and the buying occasion
Juice bars and açaí businesses can overlap in customer intent, but supply, storage, margin structure and menu breadth may differ. A Jungle Berry assessment must follow its current product catalogue.
Observe whether people approach the outlet alone or as groups, how long they pause and whether outdoor weather changes their willingness to carry an open bowl. In university-linked settings, assess practical pickup routes and compare exam weeks with quiet holiday periods.