Understand the product and the buying occasion
Applicants should understand the boundary between brand support and the franchisee's own responsibilities. A strong onboarding plan does not replace an experienced and accountable local operator.
A site in central Aberdeen, near the University of Dundee or in Inverness will produce different staffing and travel constraints. Check where the manager lives, who can cover a short-notice absence and whether training can be refreshed when seasonal or part-time teams change.