Understand the product and the buying occasion
A traditional café may rely on coffee, bakery or seated customers. Jungle Berry has a narrower açaí-led identity; comparing the models means assessing realistic customer occasions and operating requirements.
Stand at a candidate frontage when commuters buy coffee and again when customers seek a midday snack. Record whether people expect a place to sit, a quick collection or an impulse purchase. These observations affect seating and service layout more than a generic café search volume.