The commercial decision
Street-front shops, shopping-centre units and kiosks can all have distinct customer missions, landlord conditions and investment structures. The right format depends on the actual location and an approved operating design.
Los Angeles, San Diego, San Francisco and Sacramento involve very different property costs, local customer behaviour, operating costs and neighbourhood catchments. Any expansion programme requires market validation before a sales campaign.
- Customer demand by neighbourhood
- Operating format and site restrictions
- Capital available after opening